Like for any other IT environment, backing up virtual machines (VMs) in Microsoft Azure is required for protecting critical data and ensuring business continuity. VMs are the foundation of cloud-based applications, hosting essential services and software. A comprehensive Azure backup strategy mitigates potential risks of data loss due to Azure outages, accidental deletions, or cyberattacks. In this session we will discuss best practices of Azure backup to guarantee uninterrupted operations, reduced downtime, and peace of mind for MSP clients - including how 3-2-1 rule of backup applies to Azure.