Mark Copeman


Wingman Marketing


Mark is a director and shareholder of Wingman MSP Marketing – an agency dedicated to starting conversations with prospects for IT support businesses around the world.

He is also the author of the books, MSP Secrets Revealed and Helpdesk Habits, as well as being the creator of the online customer service video program, helpdeskhabits.com and more recently, Website Success 101.

He is a regular online and live conference speaker on the subject of customer service, the power of habits, customer experience and online marketing for MSPs. His live MSP website teardowns are always a crowd pleaser.

A serial entrepreneur, in April 2018, Mark sold his 50% share in the 1-click customer satisfaction SaaS tool, Customer Thermometer, after 8 years of growth. He started Customer Thermometer in 2010, with his co-founder Lindsay Willot and built the business up to 1,000+ customers, winning the likes of Facebook, Dropbox and Dollar Shave Club. It was here he discovered the IT channel and worked with 100’s of MSPs to develop their customer service and customer experience skills.

Outside of the IT world, he owns an online fitness business, alongside his fitness instructor with 1,500+ members.