Former President and COO
Nintendo of America Inc.
An award-winning innovator and disruptor, Reggie Fils-Aimé is a proven expert on transforming companies, re-vitalizing brands, and reshaping industries to solve daunting challenges and achieve ‘the impossible.’ Most recently, he was the president and chief operating officer of Nintendo of America – the first American and African-American to hold this position.
Revered by business leaders and gaming fans alike, Fils-Aimé helped bring Nintendo’s greatest successes – including the Nintendo DS, the Wii, the Nintendo 3DS, Wii U, and the Nintendo Switch – to the global marketplace. Exclusively represented by Leading Authorities speakers bureau, he discusses the importance of intellectual curiosity and innovation in business success, specifically detailing creative, non-linear thinking and gamification as essential elements to thrive in an era of disruption. Using his personal story as an example, he shares with audiences his principles for effective and innovative leadership, including defining a vision, courage in decision-making, and “irrefutable integrity.”
In his 15-year career at Nintendo, Fils-Aimé ran the day-to-day operations and was responsible for all activities for Nintendo in the United States, Canada, and Latin America. Named to the International Video Game Hall of Fame, he was responsible for revamping Nintendo’s public relations in North America, addressing the ever-changing challenges of marketing to youth while also continuing to represent the older game- player market. An appointed member of the global Executive Officer committee for Nintendo Co., Ltd., he has world-wide acclaim as an executive who loved leading his business and interacting with its employees, business associates, and consumers.
Prior to joining Nintendo, Fils-Aimé was senior vice president of marketing at VH1, part of MTV Networks, a division of Viacom. During his tenure at VH1, Fils-Aimé engineered the channel’s redirection to young viewers, resulting in an overall 30 percent ratings growth. He also created and executed the marketing plans for The Concert for New York City, which raised more than $35 million for disaster relief in the wake of the Sept 11, 2001 attacks.
A graduate of Cornell University, Fils-Aimé began his career at Procter & Gamble, and later brought his innovative and creative problem-solving skills to the restaurant and beverage industries as senior director of marketing for Pizza Hut, senior vice president of marketing and new concept development at Panda Management Company, Inc., and head of marketing for Guinness Import Co. He also worked in private equity for a global durable goods initiative.